Frequently Asked Questions About Our PR Expertise Services

We specialise in public affairs, strategic communications, media relations, crisis management and stakeholder engagement across the United Kingdom. Our consultants combine Westminster insight with devolved-nation expertise, enabling clients to navigate Parliament, Whitehall, Holyrood, Stormont and the Senedd. Whether you need a one-off campaign or an integrated, long-term programme, we shape our service around your objectives and budget, always guided by our founding principles of ethics, transparency and measurable impact.

Every brief is different, so we build a proposal that reflects the scale, complexity and duration of your project. Following an initial discussion, we provide a transparent fee structure outlining projected hours, deliverables and any third-party costs. Most clients choose either a fixed monthly retainer for ongoing support or a capped project fee for specific campaigns, ensuring there are no unwelcome surprises further down the line.

Your account will be led by one of our Directors and supported by a senior consultant who has direct experience in your sector. This two-tier approach ensures strategic oversight and day-to-day momentum. We limit the number of accounts each consultant handles, so you receive responsive service rather than revolving contact points. Regular check-ins, detailed reports and immediate access to decision-makers are standard, giving you confidence that your priorities remain front and centre.

Our crisis communication package covers rapid situation assessment, message development, media monitoring, spokesperson coaching and 24/7 press office availability. We prepare holding statements, Q&A briefs and stakeholder updates while liaising with legal teams to maintain compliance. Throughout the incident, we provide real-time analytics on coverage sentiment, allowing you to adapt quickly. Once the immediate risk passes, we conduct a full debrief and reputation rebuild plan to restore confidence among key audiences.

No ethical agency can promise front-page headlines every time, and we prefer honesty to hype. What we do guarantee is a strategic pitch list tailored to outlets that genuinely influence your stakeholders, backed by compelling narratives and established journalist relationships. Our consistent success rate demonstrates the effectiveness of this approach, but we never compromise credibility by paying for placement or exaggerating outcomes.

We start by setting clear, mutually agreed objectives and key performance indicators at the outset of each project. Using media monitoring tools, parliamentary tracking, stakeholder feedback and web analytics, we record both quantitative and qualitative results. Monthly dashboards distil data into actionable insight, while quarterly reviews ensure tactics evolve alongside your priorities. This rigorous evaluation framework keeps everyone accountable and demonstrates the real-world value of your communication investment.

Yes. While our head office is in Edinburgh, our consultants operate across Westminster, the devolved governments and major city regions. Digital collaboration tools enable us to support clients wherever they are based, and we travel for key meetings, site visits or stakeholder events as required. Our nationwide footprint ensures your message resonates consistently from local constituency offices to national broadcast studios.

Because reputation issues rarely wait, we aim to commence work within five working days of contract agreement. Urgent crisis support can begin immediately. During onboarding we gather background materials, agree KPIs and finalise the communications calendar, ensuring activity is purposeful from day one. Clear timelines and responsibilities are shared with you so progress remains visible and milestones are met.

Absolutely. Confidentiality underpins every client relationship. All staff sign strict non-disclosure agreements and we employ secure data-management systems that meet ISO standards. Information is shared internally on a need-to-know basis only, and we never reference clients publicly without explicit permission. This disciplined approach allows candid discussion of sensitive challenges while protecting corporate and personal data at every stage.

We are always interested in hearing from talented professionals who share our commitment to ethical public affairs. Vacancies are posted on our News page, but proactive approaches are welcome. Send a concise CV and covering note outlining your sector expertise, campaign achievements and why our values resonate with you. If there is a potential fit, we will arrange an exploratory conversation in confidence.